Sunday, April 5, 2020
However, although many claim that educational potential lies within video games, they still have not been universally been regarded as a quality learning tool. Patricia Greenfield (Mind and Media) claimed in 1984 that with increasing technology and increased research that future video games would be a vital component to the educational process. David Sheff (Video Games: A Guide for Savvy Parents) said almost the exactly same thing in 1994. Thus, it seems as if the issue of using video games for educational purposes is still not fully accepted and their implementation brings forth many concerns.It is also seen that we have constantly regarded video games as having high potential and that their use in education will be vital in the near future. However, these visions have remained the same as time has passed and the foreseeable goal of implementation has still yet to be reached, for we keep pushing the time line further into the future. We will write a custom essay sample on A Research Proposal of the Effects of Online Gaming or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This brings forth the question of will this push back continue as years pass or will the educational potential of video games be reached in the near future?Video games are seen as a good learning tool because many think that they can teach children in ways that their teachers are failing by sparking their minds, stimulating their thinking, and inspiring their imagination. Addictions to Internet games, particularly massive multiplayer online role-play games (MMORPGS), have emerged as a threat to public healthÃ¢â¬âa new epidemic. Although they pose no direct physical danger, they take a toll on the mental well being of players. This disease is as equally debilitating as an addiction to drugs or alcohol.Consequently, addictions to these games have ruined lives as they disrupt family life, distract students, and compromise jobs. Although some video games provide benefits to society, when used as a tool to engage children in the classroom, or train soldiers on urban warfare, the posit ive impact of these programs are negated as soon as one considers the potential damages. Proper use of games requires the responsibility of the gamers and the marketers. Software developers should reveal the potential dangers associated with the games, like how the games have a possible addictive nature.Perhaps these programs need to have labels that warn of possible health consequences. The labels would be similar to the labels that law requires tobacco companies to place on their cigarettes. Public awareness should encourage members of society to be aware of the personal consequences of excessive gaming Conceptual Framework: To conduct a research to test the in observing them of the effects of online gaming in students. Statement of the problem: This study aims to know the effects of online gaming to the students: Significance of the study:Although the addiction factor and gender issues still exist to the same extent in online games as they do in offline games, it looks as if online gaming has provided answers to the other negatives that have plagued video games. The first obvious positive that online gaming has brought to video games which was no t available to off-line games is interaction among numerous other people. Off-line games were mostly solitaire in nature and had zero social aspects associated with them. Online games have allowed for a reintroduction of socialization among games. And this socialization has no boundaries, for a very diverse Internet population exists.Playing over the web will help develop friendships, whereas playing off-line can lead to a decrease in friendships. Another positive that online games bring forth is a decreased amount of violence. Most of the violent games being played off-line are quick action games that require rapid button-pushing. However, because of latency and lag issues these games have had a difficult time being transformed into an online medium. Furthermore, when these type of games are successfully transformed into an online game the number of enemies is drastically decreased. One is no longer playing against a tremendous amount of monsters that have been implemented into the game but rather just a few enemies being played by other humans. This forces one to methodically formulate strategies on how to dominate and beat the other individuals instead of creating an atmosphere of just killing everything in sight. The final negative factor of video games that online gaming may alleviate is decreased intelligence. Much more constructive thinking is necessary to be successful in online games, mainly because human opponents are more unpredictable and tougher than the monsters in offline games.
Sunday, March 8, 2020
Why is reality television so popular, and how has it impacted the viewing public Essay Example Why is reality television so popular, and how has it impacted the viewing public Essay Why is reality television so popular, and how has it impacted the viewing public Essay Essay Topic: Popular Name: Course: Lecturer: Date: Popularity of Reality Television and its Impact on Viewers The increasing numbers of reality shows on American television are evidence of their popularity among American viewers. There are many different types of reality shows on American television, each of them dealing with different things. Some shows are dedicated to cooking, while others are interested in family life. Some of the reality shows deal with fashion, while others are concerned with music and dance. Other categories of reality shows include adventure, travel, teen pregnancy, and drug and substance addiction among others. The wide variety of reality shows make it appealing to a wide audience and this increases the numbers of viewers who watch the shows. Most of the shows are for entertainment purposes only. This is especially the case with shows dealing with music and dance. Other shows provide training and opportunities for people in different professions, such as cooking, business, and fashion shows. Some of the shows do not seem to have any purpose, but they still manage to find an audience. Most of the reality shows interest people because of all the drama involved. The cast usually finds ways of interesting and engaging the audience, even in the most unlikely of situations. For instance, someone would expect a cooking show to be just about the culinary skills of the people involved. However, such shows are filled with arguments, shouting, and conflict, which are meant to interest the viewers. Most people are attracted to reality television because it involves ordinary people. The people on these shows do not have to be perfect, and neither do they depend on a script and rehearsed lines. The viewers see as they make mistakes, and they identify with them. The viewers can relate to the situations that most of the cast goes through, and this interests the people more. Other viewers watch the shows because they make them feel superior. They feel good about the cast imperfections, lack of morality, unintelligence, and lack of creativity that the cast portray. This makes peop le feel good about themselves. Reality television fills people with possibilities. When the viewers see ordinary people on television, they are filled with the hope that they too, can become famous. Before reality television, television was a preserve for the few. It was for those who were skilled in acting, or had positive physical attributes that made them appealing. Reality television enables people to dream and to fantasize on the possibility of becoming famous, and perhaps gaining some fortune. The coming of reality television revolutionized the television industry, since it meant that any person, whether or not the person is beautiful or skilled in acting, could appear on television. Many of the shows portray the case in an unfavorable way, and this interests the audience. Reality television is a reflection of American society. Some shows are of a competitive nature. They usually include a cash reward for the person who wins at the end of the show. Such shows tend to interest people who are competitive in nature. The participants will do everything they can, including cheating, backstabbing, and forming temporary alliances to ensure that they win. Other shows reflect the morality levels, or decadence within the society. Reality shows reflect the competitive nature and vengeful spirit within people. They reflect the societyÃ¢â¬â¢s level of morality and the peopleÃ¢â¬â¢s desire for ambition and glory. In some cases, they represent the arrogance and need for recognition among people. Television has a big influence on the viewer. The more people watch television, the more they are compelled to act and live the way they see the characters on television do. They are compelled to behave, talk, and even dress like them. Television can influence peopleÃ¢â¬â¢s perception about their world. It leads the viewers to treat others the way they see the characters on television do. Children are especially vulnerable audience because they lack the maturity to understand what to imitate, and what to ignore from television. Adolescents and young adults are also vulnerable groups because they tend to be influenced more by peer pressure. They idolize people quickly, and this can determine their character and personality later in life. One of the differences between reality shows and scripted television shows is that the latter has sections where they show the consequences of taking a particular action. For instance, most scripted television shows show the lessons that the characters have learnt because of the actions they took and the decisions they made. They learn that crime does not pay, and one will always be punished in the end. They learn that bitterness and vengeance does not benefit a person, and that person ends up living a miserable life. The shows display how the person who perseveres until the end, and who plays the game fairly ends up winning. Reality television denies the participants and the audience the possibility of learning. It denies them the chance to see the consequence of their actions. Since most of the shows are aired as they happen, the participants have no chance to rectify their mistakes or learn from their failures. They have no time to reflect or think about what they have done. They move on to the next scene, and some of them never come to realize the mess they have done. Reality television has made people portray their private lives more publicly. People are no longer conscious of the things they portray to the public. In come cases, children no longer consider it strange to shout at their parents and disrespect them, because that is what reality television has taught them. Parents no longer consider it a big deal to display their problems in front of their children, or in front of other people. They have seen worse situations on reality television, and they think that they can live in such a world. When the reality of the situation hits people, it becomes hard for them to take it in and dea l with it, and some end up having depression and other psychological problems.
Friday, February 21, 2020
Government Programs in Cybersecurity Education and Awareness - Essay Example (Gattiker, 2009) Presently, the United States suffers a deficit in the number of professionals in cyber security; a fact that compromises predictions of AmericaÃ¢â¬â¢s future needs. The demand for improved cyber security education would bolster AmericaÃ¢â¬â¢s future workforce (Rudolph, 2009). Recent survey conducted by Zogby International suggests that cyber security education would be a significant contributor in the economic growth of the US. That small business owner registering high returns needs employees with cyber security skills. Another recent study by Microsoft indicates a significant demand for cyber security education in AmericaÃ¢â¬â¢s K-12 classrooms (Gattiker, 2009). Therefore, the government programs, through cyber security education, would contribute in the economic growth of US and the sensitization of AmericaÃ¢â¬â¢s K-12 classrooms among other contribution. a) The US government should raise the national awareness about cyber threats and associated risks. It should improve risk knowledge and cyber security vulnerabilities as well as engage in the promotion of the use of cyber security tools and resources. This can take the form of; encouragement of campaigns such as Stop.Think.Connect, Strategy promotion for cyber risk management training engagement in partnership with external stakeholders and encouragement of participation in activities, in line with cyber security. b) The cyber security workforceÃ¢â¬â¢s pool of individuals should be broadened by engaging in the promotion of interests in computer science and cyber security. This can be undertaken through an increase of diversity and quality of computer science programs in high schools, improvement of both undergraduate and graduate cyber security curricula and promotion of research and development on cyber security. c) The government should encourage the cultivation of globally competitive cyber security
Wednesday, February 5, 2020
Closing the gap between rich and poor countries - Essay Example We have to create good jobs, here at home, for everyone who wants to workÃ¢â¬ (Closing the Gap Between Rich and Poor, 2012). Governments can play an important role in reducing inequalities within and among nations. BRICS countries such as Brazil, India and China are doing everything possible to reduce the gaps between rich and poor. In all these countries, antipoverty programs are implemented by the government to raise the standard of living of the poor class and also to abolish inequalities. This paper analyses the strategies implemented by the governments or countries to reduce the gap between the rich and the poor. Ã¢â¬Å"The emergence of information, and more recently, mobile broadband telecommunication technologies, was accompanied by the hype that they could serve to close the economic, educational, digital, and social gaps of our planet among the rich and the poor regionsÃ¢â¬ (Laouris & Laouri, 2004, p.254). However, it is necessary to develop infrastructure necessary to use these technologies effectively. It should be noted that poor countries or developing countries have less infrastructure facilities compared to developed countries and hence such countries are struggling to use the opportunities provided by modern technologies. Ã¢â¬Å"The International community (and especially the G8, the UN, and the EU) must engage in an orchestrated effort to bring technology closer to the poor countries. Moreover, the countries themselves must focus on development goals and transformation tasks that are easier to achieve, have lower costs, and faster implementation ratesÃ¢â¬ (Laouris & Laouri, 2004, p.259). Poor countries have less resources to use the technology effectively. It is the duty of the international bodies to help such countries in developing infrastructure suitable to use technology properly. In order to reduce the gap between rich and poor, Ã¢â¬Ëdeveloping nations need not only to understand the complex interrelationships between technolog y and development, but moreover, to demonstrate their commitment and will by implementing a well-thought and aggressive strategyÃ¢â¬ (Laouris & Laouri, 2004, p.254). In other words, visionary leadership or administration is necessary to implement modern technologies effectively to reduce the gap between the rich and poor. For example, India and Pakistan are two neighboring countries with democratic administrations. However, India is developing rapidly to become a superpower in the world whereas Pakistan is struggling to develop properly. This anomaly is existing because of the differences in leaderships of these countries. It should be noted that India is a secular democratic country whereas in Pakistan religion dominates over the administrative procedures. In other words, Pakistani leaders cannot function against the will of religion and hence they fail to implement necessary strategies to reduce the gap between the rich and poor. There might be lessons to be learned from experi ences gained in trying to close the gap within a community, that is, the gap between the rich and the poor within a country or the gap between different communities of one and the same country (Laouris & Laouri, 2004, p.258). It should be noted that in countries where one religion dominates other, administrations often neglect the needs of the minorities and give more importance to
Tuesday, January 28, 2020
Shame on Trump or Shame on You? There has been to this day, forty-five Presidents come into office. All of whom have signed several executive orders while being in office, but our newly President, President Trump has already taken a step no other President has taken so quickly after moving into the White House. On January 27, 2017, President Trump signed an executive order that is being known as the immigration ban. Putting an indefinite ban on immigration from seven different Muslim countries including; Iraq, Iran, Syria, Somalia, Sudan, Libya and Yemen. Not allowing any refugees to enter the United States for 120 days and no Syrian refugees until further notice. Some are praising President Trump for his actions, others are despising him for it, but he is the commander in chief so why not just keep your opinion to yourself? People often are getting paid to put their opinions all over the internet to persuade people to agree with their argument or simply just prove why they believe they are right. Some articles on the internet are more opinionated than others, others are more credible, some are more persuasive. There are many criterias for evaluating, say, an article online, such as the language the writer uses, the writers background, the background on the website the article has been posted on, choices of images within the article, title of article, time the article was posted, how much the writer considers both sides of the argument and if the online article has different links attached to support their claims is another way to become credible. All the criteria listed previously are ways Michael A. Cohen, a main contributor for the newspaper, The Boston Globe on national politics and foreign affairs (Cohen, 2017) makes it easy to interpret his highly opinionated but very truthful and credible article posted about his negative opinions and bias thoughts on President Trumps actions of his executive order. The first thing you evaluate when you glimpse at this article are the two things in bold and big; the title, Trumps immigration order Shame on you, Mr. President and picture, a large group of people chanting and yelling while holding up signs reading REFUGEES WELCOME and SHAME ON TRUMP. Both immediate signs indicate to the reader that the following article will be in almost every way against Trumps immigration ban. The title uses charged language, such as the words Shame on you, those words are not typical words an author uses in their title unless their feelings towards it is trying to be made very clear, and in this case, it is because this makes it known instantly that (Cohen) is upset with Trumps decisions. Cohen also distinctly chose a picture of protesting people who are against the ban to simply show that he is not alone and has many supporters when believing that the order is wrong and goes against every American way. Before you start evaluating the article itself, it is important to find out how credible the author is. Michael A. Cohen contributes to The Boston Globe newspaper but he is also an author of a book on pivotal moments in American History called American Maelstrom: The 1968 Election and the Politics of Division. He has been employed as a speechwriter at the US State Department, as well as a lecturer at Columbia Universitys School of International and Public Affairs (Cohen, 2017). Since he has previously been a lecturer at a University, he must have a degree of some sort in world affairs or anything belong to that category, also because of him being an author over a novel on American Affairs and moments in American History adds to his credibility. Therefore, Cohen must know what he is talking about when it comes to politics and national issues because of all the things he has been doing in that field all his professional career. On top of all of that, Cohen has 44.5 thousand followers o n twitter and over 81.2 thousandÃ tweets. He has a lot of followers so therefore meaning people listen to him and believe him in what he has to say on any kind of topic which also adds to his reputation. Michael A. Cohen is a contributor to the newspaper, The Boston Globe. The Boston Globe has been Boston, Massachusetts primary newspaper for over 100 years. The newspaper has had many different contributors for them, with most of them being experts in their fields and what they write about within the newspaper. They include all different varieties of articles from politics, to sports, to kitchen, etc. It is a larger newspaper so therefore they are aware their reputation is on the line because more people will be reading their articles which in tales that they only hire credible and trustworthy authors who make them look good in the publics eye. First off, when you read this article the first thing that strikes the reader is the word choice Cohen uses throughout the article. He uses very charged language such as fundamentally un-American, slap in the face, Shame on you, pointless and wrong (Cohen M. A., 2017), all negative references towards the immigration ban. He uses such strong language because of how strongly he feels towards Trumps decision to ban immigrants. He states many things about immigrants and how Syrian immigrants are probably the least likely to harm Americans, and the countries that include all of the refugees who have harmed Americans in terrorist attacks are not part of the ban because Trump has business relations with all of those countries but none with the seven countries he banned immigrants from, which is considered to be strange according to Cohen. Cohen calls it fundamentally un-American because it turns against all the American values and slaps the faces of millions who are familiar with the Americ an and immigrant experience. Later at the end of the article, Cohen expresses Trumps immigration order is pointless, counter-productive, andÃ wrong. Period. (Cohen M. A., 2017) More charged language from Cohen out of anger towards the order because of his past and family history that led him to be in America in the first place. Cohen adds an important story about his ancestors to the article to express the importance of immigrants and allowing people to make their way into this great country. He includes how his mother was born in Great Britain but came to America as a child because her parents were German Jews who escaped from Nazi Germany into the UK where they luckily were basically given a second chance by escaping Germany then eventually migrating to America unlike the rest of his grandmother and grandfathers siblings and family members at the time who were trying to migrate to a new place and had a very difficult time doing so (Cohen M. A., 2017) . He uses this personal story to appeal the readers emotions by trying to reach out to not only people who agree with him, but to people who may be uncertain on how to feel about the order. He explains how without immigration his life would not even be possible right now. His ancestors came to America, the land of the free, looking for a better life and they were able to find it and start a life, have a son (Cohen) and allow him to have a life he may not have been able to have somewhere where they started, but now that is not a guaranteed possibility anymore and it causes pain to those refugees who got that opportunity because other will not and may not. Furthermore, this article is a very biased source for more reasons than just its choice of words. The fact that Cohen does not even consider being a little bit neutral shows that it is a very biased source. Never once does Cohen mention a reasoning as to why he believes Trumps order may be okay or why other Americans may support the order. He makes very clear within his article, Shame on you, President Trump. And shame on any American who refuses to condemn this. (Cohen M. A., 2017). Instantly, he makes it clear that if you, for some reason support the immigration ban then shame on you because you must be just as un-American as Trump has been for setting the ban in the first place. He shows no empathy for those who support it because the article is completely one-sided towards being against the executive order which is a kind of article that preaches to the choir, whose message speaks to mostly people who already agree with them and whos not exactly trying to persuade anyone to think their way by being considerate to both sides, but just degrading the side against Cohens opinion in this case. To add to the previous points, to make his article more credible, Cohen adds links throughout the article to support his claims he is making. When Cohen is stating how not one Syrian refugee has committed a terrorist attack on the United States, and how you are more likely to be struck by lightning or shot by a toddler rather than a refugee, he adds a link of a chart that a European Media Director on Human rights and world conflict who has over 65.5 thousand followers on twitter, tweeted, showing the death causes of Americans annually, and it clearly showing that other Americans and unusual things are killing more Americans than any kind of immigrants coming into the United States. (Stroehlein, 2017) Also, another way Cohen does this is when he claims that the countries who have committed terrorists attacks on the U.S. but who were not banned are all in business with Trump, he adds a link to an article in the NY Daily News that shows and states each country who is a business partner of President Trumps but did in fact have a role in some sort of terrorist attack on the United States, yet still is not on the list of the immigration ban, (Sommerfeldt, 2017) which does not seem to add up the most according to Cohen. Lastly, Cohens article was released just two days after the executive order was announced to the public. Which can go either way, it could be good because the article is so relevant, time wise, to the order so therefore meaning they are not just getting things from his past and using it against him; all the news and facts are all recent and accurate about Trump. Or it could be looked at as, it has only been two days since the order and people, like Cohen, still are absorbing the ban and are just ranting things out of their emotions of anger because they (Cohen) are affected by it more than the next person so therefore wanting to do all they can to express it is wrong and how terrible of a person President Trump is for doing this, which indeed makes this a very biased source in that aspect. To put it all together, Michael A. Cohen uses many different criteria to use in his article that prove his article is very biased and one-sided but also full of information and credible facts that cannot be ignored just because he is very stern with the words he chooses to use throughout his article. He uses charged language, specific images and does not mention or show remorse for the other side of the story to get his point across that he believes what President Trump is doing is wrong but with Michaels credibility, when the article was posted and the different links he uses to back up everything he claims, you should believe that what he is stating is true even if he is not being considerate towards those who have different views as him. It may be too early for Trump to be doing all of this and maybe it is just in time. Everyone is going to have their own opinion on it, and it may not be the same as the person next to you, and that is okay as well. But just because something or so meone seems inconsiderate of all sides and is very biased does not automatically mean that the source is not credible or reliable, and this article posted in The Boston Globe by Michael A. Cohen proves a very biased source can be very credible as well. References: Cohen, M. A. (2017). Staff List. Retrieved from Boston Globe: https://www.bostonglobe.com/contributors/mcohen Cohen, M. A. (2017, Janruary 29). Trumps immigration order Shame on you, Mr. President. Retrieved from The Boston Globe: https://www.bostonglobe.com/opinion/2017/01/29/trump-immigration-order-shame-you-president/3WuTOdNBAOutfbzC1wIxOL/story.html Sommerfeldt, C. (2017, February 1). President Trumps Muslim ban excludes countries linked to his sprawling business empire. Retrieved from Daily News : http://www.nydailynews.com/news/politics/trump-muslim-ban-excludes-countries-linked-businesses-article-1.2957956?cid=bitly Stroehlein, A. (2017, January 28). How about injecting some facts into the discussion? Retrieved from Twitter: https://twitter.com/astroehlein/status/825388473649594369 Article link: https://www.bostonglobe.com/opinion/2017/01/29/trump-immigration-order-shame-you-president/3WuTOdNBAOutfbzC1wIxOL/story.html
Sunday, January 19, 2020
HamletÃ¢â¬â¢s Excellent Opportunity MissedÃ Ã Futures are not as malleable as most people would hope.Ã HamletÃ¢â¬â¢s hubris is not that of his inability to act but unfortunate circumstances that prevent him from doing the job and getting away alive. The first of which occurred when Hamlet chose not to kill Claudius because Claudius was praying at the time. This was unfortunate timing on HamletÃ¢â¬â¢s part. Next, Hamlet inadvertently killed Polonius thinking that he is Claudius. Finally, Hamlet does kill the king, but it was already too late. Usually circumstances allow for a hero to overcome all obstacles and defeat the enemy. In Hamlet, the circumstances oppose the hero from his goal. Hamlet encounters a dilemma when an excellent opportunity to avenge his late father offers itself. He finds Claudius knelt down and has the appearance to be praying; however he is not praying. Observing this, he restrains his murderous intentions because he believes Claudius is absolving his sins. Hamlet: A took my father grossly, full of bread, with all his crimes broad blown, /Ã¢â¬ ¦But in our circumstance and course of thought, Ã¢â¬Ëtis heavy with him, and am I then revenged, to take him in the purging of his soul, When he is fit and seasoned to take passage? No. (III, iii 80-87) Hamlet could have killed the king but the circumstances did not make it feasible. Claudius had killed HamletÃ¢â¬â¢s father while Old Hamlet was still carrying his sin; thus Hamlet did not want to send the man who had sent his father into purgatory, to heaven. Ghost: Revenge his foul and most unnatural murder. Ã¢â¬ ¦/ The serpent that did sting thy fatherÃ¢â¬â¢s life Now wears his crown. (I, v, 25, 38-39) Hamlet is provided with another chance to kill Claudius when Hamlet catches him spying behind the arras. Hamlet thinks he cathcs Claudius in a sinful act of spying so he kills him; however, it is not Claudius behind the arras but Polonius. Hamlet- " How Now? a rat? Dead for ducat, dead! Polonius- "O, I am slain?" Hamlet- "Is it the king?" (Sees Polonius) "I took the for they better." (III, iv, 25-33) Hamlet was again foiled, but this time because the right people were not in the right place. Finally, favorable geometry comes together and Hamlet does kill Claudius; however, at this point his death is imminent.
Saturday, January 11, 2020
Take Home Exam Questions Question 1 When ChemUnity. com began, Herman Rijks was a 37 year old, Masters of Science graduate from the Technological University of Delft, Netherlands. He was born in South Yemen and grew up in Africa. Rijks had experience in green-field chemical distribution start-ups, and general management experience in various chemical companies. He worked for HCI, a chemical company for three years, and prior to ChemUnity. com, he was part of the HCI corporate e-commerce task force. Mark-Jan Terwindt was a 34 year old graduate from Nijenrode Business School in Netherlands.He worked for eight years in the chemical distributions in countries such as: Ecuador, El Salvador, and Venezuela. Later, he went to the Czech Republic to manage HCI Operations, and before ChemUnity, he was in South Africa managing the integration of an acquired company. Both the founders spoke Dutch, English, Spanish, and a working knowledge of German, and additionally, Herman spoke French. Also, th e founders shared similar interests, like sports and traveling (flying), and both have wives and children. The founders have a good amount of experience in business, e-commerce and the general industry to succeed.They both have several years tenure in companies related to the industry. Also, they are highly educated in areas that are important to the company (for example, Business and Science). The linguistic abilities of the founders allow them to understand and communicate with partners and customers in Western Europe, improving communication channels and service quality. The shared interests they have could mean that they understand each other more, have a good friendship, and allow them to work together on the company more frequently than just regular founders.Alternatively, this could mean that they will reinforce each otherÃ¢â¬â¢s ideas without truly considering all the factors involved. Question 2 The product that ChemUnity provides fits extremely well with an online exchan ge because itÃ¢â¬â¢s a commodity. Meaning that all variables (grade, concentration & packaging) can be standardized and price is the determinate factor. The system used protects the buyers and sellers, and creates a serious and profitable environment for all, and makes buying and selling easy.A buyerÃ¢â¬â¢s order has a preferred and highest acceptable price, and only the preferred price is transferred to the suppliers. Potential suppliers within the right geographical region are forwarded the message via email and SMS. The supplier has 25 hours to respond with a bid, and this only happens once to avoid price erosion of auction-like bids. ChemUnity compares the bid, informs the buyer and supplier who got the deal, and they take care of the transaction. Additionally, no parties can withdraw from the deal, and inquiries are very serious.The simplicity in the variables makes commodities easy to trade in an online exchange and the business model developed by ChemUnity creates a profi table, safe, and easy buying & selling environment. The characteristics of the products fit, and can be successfully sold online in an online exchange. Question 3 Steps (1) through (5) explain the trading process at ChemUnity and are listed below. (1) An inquiry is posted from a buyer on the ChemUnity website that includes the name, grade, concentration, and packing of the commodity based on a predetermined list, delivery date, geographical region of the buyer, and a price indication. price indication includes preferred and highest acceptable price, and the preferred is given transferred to suppliers) (2) Potential suppliers, determined by information given by companies, are forwarded the inquiry. (Both supplier and buyer can exclude parties or regions outside of their scope to trade. ) (3) Once an email or SMS message is received by the supplier they have 25 hours to respond with its bid. (Which only can be made once to prevent price erosion) (4) ChemUnity compares the bids, inform s the supplier who got the deal, and connects the buyer and seller where the transaction is managed between the two parties. transaction is binding and because of credit insurance, supplier payment is certain) (5) The supplier ships the product and the buyer receives it. The trading process is streamlined and simplified in a concise number of steps. This seems like a very efficient process that does not even revision and it serves its purpose. Question 4 Value Proposition for Both Buyers and Sellers * Time efficiency in buying & selling products. * Access to good buyer & seller track records. * Emotion free deals with no room for confusion. * Multiple ways to access: internet or WAP phone capability. Clear legal framework adds simplicity. * No time zones. * Future linkage to your order entry. * Credit insurance. * More efficient supply chain. * Optional usage and ability to react whenever needed. * Higher margins as non-value added middlemen are eliminated. Value Proposition for Buy ers * No need to contact multiple sellers with each purchase of products. * Quick responses to requests. * Proactive & filtered information with no overload or irrelevant postings. * Post your preferred price. * Able to source from new companies more efficiently and at lower prices. Value Proposition for Sellers Receive only interesting requests from buyers that are profitable through filtering of information based on sellerÃ¢â¬â¢s profile. * Possibility of serving smaller customers and reaching customers in new geographical markets. * Freedom in making bids. * Set your own prices. * Payment coverage and easy credit checks. * Ability to exclude regions or parties in a buyers list. * Ability to do normal business and travel as bids only needed to be checked once a day. * Eliminate regional boundaries and ability to reach the whole market. * Other sellers in market will not dump products. No Price erosion from auction like bids. There are several advantages for both parties at what would seem like little to no cost to either party. ChemUnity assists these companies in making transactions while they focus on their respective specializations. This allows for much more buying and selling efficiency. The value proposition is extremely strong. The value proposition seems great on paper, but in fact could be improved greatly. As the alternative ChemUnity. com Case (2002) suggests the chemicals market is large one and has a long inefficient supply chain.A consortium might not wipe out all the companies, and classifications and regulations in Europe is still far from consistent across all countries. A very large part of customers do not use a Complete Tender Management system, they use catalogues. A large addition to the value added for a supplier and buyer would be to have one of these systems implemented. Sourcing/access to the information will give value added and not just a yellow pages approach to the system. Question 5 There are several major threats to the Chem Unity Business model and four of them are summarized below.Potential price collusion between suppliers One threat to ChemUnity business model is the collusion of prices between suppliers. If they decided to set all the prices high it could affect the ability for the company to create value for the buyer. Also, even if these prices werenÃ¢â¬â¢t high, it would affect the ability for ChemUnity to negotiate prices. This threat is strong because it would eliminate the value added, but is very unlikely to happen as the suppliers want to compete naturally in sales and would require some type of elaborate conspiracy. Supplier and buyer post purchase relationshipAnother threat to the ChemUnity business model is if the buyers and sellers decide to keep makings transactions after the first sale without ChemUnity in the picture. This would probably increase seller margins and make products cheaper for the buyers. ChemUnity would not have control over the situation as much, due to the fact the y bring the buyer and seller together and let them take care of the transaction. Competing websites (Catalogue, Aggregator and Auction) Catalogue, aggregator, and auction site business models are in direct competition with the ChemUnity business model.They can take away market share because we all compete for the same customers. If users have no problem searching through the catalogues and finding the deal they want, there is no value added for the searching and time costs that ChemUnity offers. Aggregator business models can add huge amounts of leverage to the buyer as they are all working together to get the best prices. They go to the supplier, speak for the buyers and get the best deal. Auction sites can but a lot of pressure on suppliers and can support dumping practices and price erosion. It is very attractive to a buyer when he can get much lower prices as a result of these effects.Traditional Distributers These traditional distributers could be considered indirect competitor s as they do not compete online, but have a presence in the industry. They could have strong relationships with buyers especially in their local geographical areas. They could compete on convenience and logistics with the buyers, especially if it was a convenient automatic replenishment system, where the traditional distributers handled everything. This is based off of the idea that managing something might have more costs than itÃ¢â¬â¢s worth, especially if itÃ¢â¬â¢s in small quantities or cost values.Consortiums According to the alternate ChemUnity. com case study (2002), ChemUnity could encounter problems if a companyÃ¢â¬â¢s grouped together to start their own market place. This is known as a consortium, and ChemUnity could Ã¢â¬Å"find it [hard] to get suppliers and buyers to go on-line, and this is a drawback compared with a consortium. Ã¢â¬ It further explains that if key suppliers were to launch a consortium it would crush the market place credibility of ChemUnity. Ov erall Threat Analysis There are several threats that the ChemUnity business model faces in this environment.Potential price collusion between suppliers eliminates the value added by the company and supplier & buyer post purchase relationship prevents revenue from repeat purchases. Catalogue, Aggregator, and Auction sites Ã¢â¬â the direct competition for the company, threaten the business model as they compete for the same customers. Traditional distributers Ã¢â¬â our indirect competitors, still have a presence in the industry through customer relationships, convenience, and time saved. Consortiums are future competitors; they can crush the credibility of the company if created.ChemUnity can meet its threats as it a differentiated service than can add a lot of value, but if it cannot meet its threats it will have huge problems with market penetration. Question 6 Below you will find a PorterÃ¢â¬â¢s Five Forces analysis used to find the attractiveness of the industry. Bargainin g Power of Buyers (-) Bargaining power of buyers is very high, because buyers are not dependant on this way of purchasing a product. They can use multiple other channels to purchase it. There is a high availability of substitute services, so buyers have a lot of power in terms of options.Buyer switching costs are nothing compared to firm switching costs, buyers can choose to go anywhere and this service has a small amount of buyers (because of the large size of orders). In addition, there is high buyer price sensitivity and buyer information is extremely high. They can search a lot of places to find information on prices. Lastly, the products do not have uniqueness, they are simplistic in the amount of variables and standardized. Overall, bargaining power of buyers is high and I rated this as negative for the attractiveness of the industry.Bargaining Power of Suppliers (+) In general, there are there are several suppliers who offer similar products so there are a lot of alternatives for the firm to work with other suppliers who want the demand. There is also a high presence of substitute inputs for these chemicals as other manufactures can create identical chemical products. There is also a very weak distribution channel so the suppliers may rely some of the companiesÃ¢â¬â¢ services. Overall, the bargaining power of suppliers is low and I rated this as positive for the attractiveness of the industry. Threat of New Entrants (-)A website with a similar business model could easily be implemented at a very low cost. Similar software that the company uses could easily be imitated because of the very simplified variables in commodity products and intuitive idea. Websites can be up in a matter of weeks or days, and overall it is very easy for new entrants to start a company. Alternatively, the exit barriers are very low as well, as a website can be shut down at any moment and the company holds no inventory or major facilities. Overall, the threat of new entrants is high and I rated this as negative for the attractiveness of the industry.Threat of Substitute Products or Services (-) The threat of substitute services is very high. Any company could come up with a similar idea and there are several substitute business models that threaten the market share. Catalogue, Aggregator, and Auction sites can easily be substitutes for the service. Traditional distributers can also easily service anyone in this market. In addition, key suppliers could create a consortium and take over instantly while killing the market credibility of this service. Overall, the threat of substitute services is high and I rated this as negative for the attractiveness of the industry.Intensity of Competitive Rivalry (-) Intensity of Competitive Rivalry is high in the industry, as the case noted Ã¢â¬â there were a lot of players in the market place that established operations and gathered customer base. These companies, along with us compete for the same customers. There a re several firms in the industry competing (high firm concentration ratio). Strong competition between online and offline service offerings mixed with difficulty in maintaining a sustainable competitive advantage leads to a high intensity of competitive rivalry.Overall, the intensity of competitive rivalry is high and I rated this as negative for the attractiveness of the industry. Overall the attractiveness of the industry as seen in the above Porters Five Forces analysis is one out of five which leads me to believe the industry isnÃ¢â¬â¢t very attractive. The bargaining power of buyers, threat of new entrants, threat of substitute products or services, and intensity of competitive rivalry were all negative in terms of attractiveness in our analysis. The buyers have power, entrants can easily get in, there are many substitutes, and it is very competitive.The only attractive part is that supplier power is not that high, even though they are still very important to the firm. Questi on 7(a) As indicated in the case, the major categories of ChemUnityÃ¢â¬â¢s costs were related to marketing, people, and IT. Also, in the beginning marketing was the biggest cost at 60%, leaving 30% to people, and 10% to IT. Later, the people costs were assumed to rise and the marketing costs were assumed to go down. I estimate this would leave us at 50% marketing, 40% people and 10% IT. It was noted in the case that there were two venture capital companies providing early financing in the amount of Ã¢â ¬1. million (27. 5% of the company). Using this number, marketing would cost Ã¢â ¬750,000, people would cost Ã¢â ¬600,000, and IT would cost Ã¢â ¬150,000. Question 7(b) As noted in the case, the average size of a deal was estimated to be Ã¢â ¬5,000 to Ã¢â ¬10,000. Using the 2% transaction fee, and the most conservative deal estimate, you get Ã¢â ¬100 per transaction (Ã¢â ¬5000 ? 2%). This would mean that you would require 1,500,000 transactions to break even with the early financing that was made. This could be attainable over time but is not likely to happen quickly, especially with the low amount of buyers the business serves.Question 7(c) Using the 3000 daily customers to the website from the case, the 1995 click through rate of 2. 1% , and a estimate of Ã¢â ¬0. 19 per click ( high pay-per click estimate is due to the fact that these customers are very focused), the website could generate Ã¢â ¬11. 9 daily (3000 ? 2. 1% ? Ã¢â ¬0. 19), and Ã¢â ¬359. 10 monthly. This is not a very significant amount of money. The pros of this kind of income is that it is basically free, as long as you have a website and takes not much management of the ads to generate the revenue.The cons are that there is a very small amount of money per click, and with only 3000 customers daily you are very limited to how much you can make. If you had for example a hundred thousand or so a day, this would be much better. Question 8 Short-Term Challenges The main short -term challenge was to test the concept with a couple of products to see if the company is on the right track. Successful implementation starts from marketing and the company needs to make sure suppliers are aware of the exchange and get product leaders. The belief at the time was that the buyers would come as soon as the sellers were onboard.Once buyers and sellers are established, the company needs to activate them to get the market liquidity up. Once the company is known for these products, they have succeeded in the first challenge. The second short-term challenge was a human resources issue; they needed people a chemical history background. These people would communicate with suppliers and buyers and should bring enthusiasm and belief in the business idea. The third short-term challenge was an IT issue Ã¢â¬â the technology needed to work flawlessly in its execution.The service is not perfect at the moment the company is working towards improving it. Long-Term Challenges The major long-term challenge was expansion of operations. By targeting a couple of strategic suppliers and many fragmented buyers in each product, they believed they could have a total of 200-500 suppliers, and up to 10,000 buyers. They believe they need to proceed with one product at a time, giving them the ability to test the concept and concentrate efforts on a focused segment. The real challenge was to pick the right products.They could also expand their service portfolio, by providing more financial services to gain revenue. They could also get involved with transportation, but would be a difficult avenue as they need to choose the right services, good partners and the proper expansion location. Cash flow has been an issue so the company needs to raise more financing. A second round of financing was timed for a couple months after launching the service. The company wants to raise another Ã¢â ¬5 Ã¢â¬â 10 million from banks, venture capital, and market players. Meeting Short-Te rm ChallengesThe company needs to begin testing the concept as soon as possible. Successful implementation begins with marketing efforts Ã¢â¬â the company needs to raise supplier awareness of the exchange and get product leaders onboard. The next issue is raising market liquidity, and it can be done by activating the sellers and buyers by contacting them. Once the company raises awareness about its products, they have succeeded in the first short-term challenge. The second short-term challenge can be solved by using a headhunter to find the best people the company can find.This would require some funding but will easily be worth the cost. These people would need to be educated on the concepts of the company and know how to communicate well with suppliers and buyers about the service, and have enthusiasm and a strong belief in the business. The final short-term challenge can be solved by rigorously testing and improving the technology to work flawlessly. Meeting Long-Term Challeng es The expansion of operations should be done by targeting more suppliers and buyers for more potential revenue.I believe these need to be higher than the estimates given in the caseÃ¢â¬â 200 suppliers and maybe 5000 buyers is not adequate enough. It is possible they can try targeting an additional geographical location, perhaps in South/Central America or Africa where the founders worked. Either way, with the market they have now, they need to test a concept and concentrate efforts on a focused segment and pick the right products. One option for expansion was to provide financial services, or get involved with the transportation of the product.Personally, I am not a fan of this idea because they are losing focus on what they specialize in. But if they were to do these options, they would need to hire consultants and rework the business model entirely. Also, with transportation they need to choose the right type of services, good partners, and a good expansion location. Finally f or their cash flow problems, they will need to ensure they get that financing by fully disclosing information, addressing the problems they have, and working with venture capitalists to perhaps negotiate the share of the company for a given amount of funding.Question 9 As the alternate ChemUnity Case Study (2002) suggests, itÃ¢â¬â¢s easy to multiply figures and play around revenues and market volume on paper, but it does not address the habits of a given industry. Experience has shown that many internet service providers have failed due to the fact that many of them were not focused enough, spent too much money before making any, and didnÃ¢â¬â¢t bring enough value to its users. The main challenge lies in the art of change management.ChemUnity has this challenge for both buyers and seller, but it remains that these groups would benefit from a multitude of significant strategic advantages (if it had the ability to support change management processes) Also the case suggests that fo r the company to potentially succeed, the platform they develop must be flexible and characterized by short development cycles that will match the needs of the market and increase the functionality for its end users. They also need the right mix of employees with experience in the field and who are used to driving change along with a highly skilled sales team.If they had an online complete tender management system, they could save time and money and access more efficient markets. This is a great opportunity for the company to drive change in the company Ã¢â¬â along with a complete business process reengineering of their buying and selling process. If the company followed these steps, they would have potential success in the market. I personally donÃ¢â¬â¢t think they can be successful unless they do these things, and it seems like a big changes are needed. Question 10 (a) The three options for business model changes are below:Status Quo This option would be to remain the same bu t focused on its specialization. Transportation Addition to Business Model This option would be to introduce transportation into the model to create more value for customers. Financial Services Addition to Business Model This option would be to introduce financial services into the model to create more value for customers. The criteria we used to assess which business model to use includes the following: Cost, Value Added, Revenue, Expenses, Ease of Change, and Adaptability.I decided to use a decision matrix and estimate the values from 1-10 using subjective data from the case and intuition. The best alternative according to the criteria is Added Financial Service to the business model. It would not cost a very high amount to implement, would add a decent amount of value and revenue to the business. The expenses are fairly high, seeing as you need more cash on hand and you need to develop this business model, and be able to setup a good financial plan for customers.The ease of chang e is pretty fair, is pretty easy to adapt into it, and has a moderate amount of risk involved. Finally, the market share is would increase a lot compared to status quo. The next close business model would have been transportation, itÃ¢â¬â¢s just a more risky and more rewarding model because it requires large capital investments, but hard to adapt and change into. References Petri Lehtivaara (2002) ChemUnity. com Case Study. Retrieved From http://www. supplychain-forum. com/documents/articles/ACF41. df Nielsen Norman Group (2000) Methodology Weaknesses in Poynter Eyetrack Study. Retrieved from http://www. nngroup. com/articles/methodology-weaknesses-poynter/ Wikipedia (2012) Pay Per Click. Retrieved from http://en. wikipedia. org/wiki/Pay_per_click Ã¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬â [ 2 ]. Nielsen Norman Group reports a 2. 1% click through rate in 1995. [ 3 ]. Wikipedia reports that in 1997 the pa y-per-click was from $. 005 to $. 25 (Ã¢â ¬0. 003 to Ã¢â ¬0. 19 using March 26,2013 exchange rates)